Email Statistics
• Jupiter Communications reports that email marketing will become a $17.3 billion
business by 2008.
• Over 70% of consumers will be communicating via email by 2007 according to
Forrester Research. eMarketer reports that by year-end 2007, there will be 111
million email users.
• Email volume has already eclipsed postal mail.
Obviously with startling statistics like this – email should be a major part of your online
and offline marketing strategies.
Using Email
The power of email marketing is truly the “killer app” of the Internet. It is totally
revolutionizing direct marketing.
Just by sending out a simple email – you have the power to create cash on demand.
Imagine, anytime you need more money, you just hit SEND!
Instant Results. Minutes after sending out your email campaign you can start
seeing responses and orders.
Low cost. No printing, no postage, no mail house charges. Email is nearly free to
send out.
Testing on the go. How fast do you want to see results? Instead of waiting weeks
for responses and test results – you’ll have them in hours. Now, you can make
smarter decisions sooner.
Quick to create. You could whip out an email in just an hour or two as opposed
to weeks in the “offline” world.
High response rates. It’s not unusual for email campaigns to get 5%, 10%, 15%,
even 50% response rates. Something that’s almost unheard of in direct mail.
